Jack Daniel’s is giving away £25-worth of Jack Daniel’s & cola to five readers to celebrate British summer time.
The company says the premixed drink is the ideal way to enjoy the long nights, sporting occasions and endless barbecues.
It adds that the 330ml Jack Daniel’s & cola can is already the second largest premix can in the market by volume, with a share of the category at 13.3% (source: AC Nielsen MAT w/e 15.04.1). And it says the drinks offers consumers the perfect mix of Jack Daniel’s & cola for a refreshing taste of Tennessee.
The Jack Daniel’s & cola premix comes in a 330ml can and has an ABV of 6% (which is equivalent to a 50ml serve of Jack Daniel’s Old No.7) and is available to retailers in cases of 12 single cans.