P&G says Lenor’s entire portfolio now boasts four times longer-lasting freshness because it incorporates the innovative perfume micro capsule technology.

According to the company, the perfume micro capsules diffuse through the clothes during the wash and remain intact until worn. Then, through touch, movement or heat, the capsules burst individually, each time releasing an invigorating waft of scent.

As part of the announcement, P&G is also unveiling two new scents in the ’super sensorial’ Lenor Infusions range - ’struck by fuchsia’ and ’gold orchid’. With fragrances designed by one of the world’s top perfumiers, the new scents are said to be aimed at consumers who are looking for sensorial experiences to uplift their mood throughout the day.

P&G is giving retailers the chance to win two cases of the new Lenor ’struck by fuchsia’. There are five prizes up for grabs.