Coca-Cola Enterprises (CCE) has unveiled a marketing support campaign which includes OOH, print, digital and experiential to support the launch of Coca-Cola Life as it seeks to build consumer awareness of its new brand.
Coca-Cola Life is aimed at adults looking for a new lower calorie option – and the media campaign is designed to have mass appeal with a campaign highlighting the inclusion of sweetness from natural sources, lower calorie option and the standout green packaging. The new cola contains a third less sugar and a third fewer calories than regular cola due to a blend of sugar and stevia leaf extract.
Nick Canney, vice president sales and marketing at Coca-Cola Enterprises, said: “The marketing campaign for Coca-Cola Life will create instant impact and ensure consumer awareness of the brand launch is high, helping to grow sales for retailers throughout the coming months.
“Coca-Cola Life along with Coca-Cola, Coke Zero and Diet Coke, is an important part of our ongoing commitment to offer consumer choice for every occasion and meet changing lifestyle trends. It forms part of our on-going strategy to bring innovative new products to the market to help drive incremental growth of the total soft drinks category.”