Schwartz is expanding its new range of recipe mixes and grouping them under the ’Flavourful’ umbrella. The company says its Schwartz Flavourful range uses chopped herbs and slowly-roasted spices for a fuller flavour. Each variant in the range serves four people and has a rrp of 98p.

Schwartz says the new Flavourful variants show a major commitment from the company to invest in the future of the market and build on the success of the initial launch - which it says attracted more than 500,000 new shoppers to the category.

Schwartz is supporting the launch with a £2.5m support package, including a TV advertising campaign.

To celebrate, Schwartz is giving away five prizes of £50-worth of product.