Accounting for over 41% of RTD volume in impulse (Nielsen Scantrak GB impulse RTD category MAT volume March 21, 2009), WKD says it is well-placed to maximise sales opportunities for forecourt retailers this summer.
According to WKD, its consumers aren’t ones to plan their shopping a long way in advance so are just the type to use forecourts. Therefore it’s important that retailers keep sufficient stocks chilled, particularly during the warmer weather. WKD’s consumers really make the most out of things when the sun shines, so if WKD is not on sale chilled then retailers will certainly miss out on a sales opportunity.
To celebrate its continued success, WKD is giving a case of 70cl WKD Blue and a pos kit to six readers.