All Products articles – Page 15
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News
Walkers teams up with Mariah Carey for Christmas campaign
Walkers is launching what it claims is its biggest ever festive on-pack promotion and marketing campaign with Mariah Carey. The promotion will run across the Walkers core range and offers shoppers the chance to win prizes every hour. Carey will be in the new Walkers Christmas TV advert for 2019, ...
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Mountain Dew partners Call of Duty with on-pack promotion
Britvic’s Mountain Dew brand is partnering with video game giant Activision on its latest release, Call of Duty: Modern Warfare, with an on-pack promotion to help drive additional sales for retailers.From this Month, customers will be able to reap the benefits of 2XP with every purchase of selected Mountain Dew ...
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Butterkist returns to TV screens this autumn
KP Snacks has announced that popcorn brand Butterkist will return to TV screens and billboards this autumn in a £2m campaign to drive sales during the final quarter of this year, a core period for Big Night In occasions.The TV advert takes on a playful creative, featuring animated Butterkist popcorn ...
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Alpro unveils TV campaign featuring Usain Bolt
Alpro is unveiling its biggest national TV campaign with a new creative featuring Usain Bolt.Hitting screens nationwide on 18 November, the advert forms part of the cross-channel marketing campaign, ‘Good For You’.“‘Good For You’ is all about cheerleading life’s triers as they go about making progress their own way, and ...
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Ready Brek brings back Central Heating for Everyone advert
Ready brek is bringing back its ‘Central Heating for Everyone’ advert. The 2019 activity is Ready brek’s biggest support for over six years and will see the brand extending to additional channels. Unveiled in time for ‘porridge season’ and running throughout October across national TV, the advert demonstrates how quick ...
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NewsA new ’Reign’ beckons for CCEP as it launches into performance energy drinks sector
Coca-Cola European Partners (CCEP) has launched into the performance energy drinks sector with Reign Total Body Fuel, a new drinks range from Monster Energy engineered to fuel optimum performance for workouts and strength training.Reign Total Body Fuel is designed to be consumed pre- and post-workout and contains 200mg of natural ...
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Spring into action with 2020 line-up from Mondelēz
Mondelēz International has announced a busy line-up for Easter as it builds on last season’s momentum when it added £22m to the category, and plans to maximise Cadbury’s position as the number one Easter confectionery brand (Nielsen). IGD research has revealed that the average UK shopper spends £17 on chocolate ...
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Wall’s Pastry unveils its first vegan snacking range
Sausage roll brand Wall’s Pastry has developed its first vegan snacking range, by introducing plant-based meat replacements Hooba and jackfruit. Wall’s Pastry claims to be the first manufacturer to develop a vegan snacking range with Hooba, an innovative vegan mince made with the stalks of oyster mushrooms. The Vegan Jumbo ...
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PayPoint reports Fortnite effect on sales of gaming vouchers
The latest release of the Fortnight computer game, Fortnite Chapter 2, has caused a surge in gaming vouchers purchased from convenience stores, according to PayPoint. Figures taken from the PayPoint One electronic point-of-sale (EPOS) platform show the value of eVouchers purchased across the UK has seen a spike of 96%, ...
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Barr gives Irn-Bru energy drink a nationwide roll-out
Irn-Bru has launched a nationwide roll-out for its energy drink Irn-Bru Energy, after a launch in Scotland earlier this year.The new drink combines the flavour of Irn-Bru with the taurine, caffeine, B vitamins and taste of an energy drink and will be available in sugar and no sugar options.“Energy is ...
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Weetabix hits the airwaves for first time in five years
Weetabix is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the breakfast sector.There are two adverts depicting epic historic and biblical feats taking place, all powered by a bowl of Weetabix, playing on the “Have You ...
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Clover aims to spread the love with new campaign
Saputo Dairy UK has launched a new marketing campaign, Spread the Love, supporting its spread brand, Clover. The digital campaign, centred on YouTube and online display advertising, features animated Clover buttery kisses. Emilie Grundy, senior brand manager, explained: “Amid today’s conflicting advice on health, nutrition and good parenting, our Clover ...
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Kepak introduces cook in box burger for added convenience
Kepak, owner of the Rustlers brand, is reinforcing its position in the food to go market with the launch of what it describes as its most convenient solution yet.The new ‘Cook in Box’ format enables consumers to heat the fully assembled burger without even opening the pack.The packaging performs a ...
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KP Snacks invests further £1m in backing for McCoy’s Muchos
KP Snacks has announced a further £1m investment in advertising to drive sales of McCoy’s Muchos, which launched in January this year.The campaign aims to drive awareness of McCoy’s Muchos through out-of-home advertising appearing on six-sheet advertising nationwide. There will also be in-store displays which encourage consumers to choose McCoy’s ...
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Nature Valley on a mission to get people outside
Cereal bar brand Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised.It is investing £1.5 million into its new ‘Get Out More’ campaign, be back on TV screens for four-weeks with a fresh, 30-second creative that highlights the Natural Valley snack as the ...
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Urban Eat’s festive range revealed
Urban Eat has unveiled its festive line-up, which includes traditional best sellers and new flavours to suit all tastes.The company says the latest seasonal range follows strong sales in Christmas 2018, led by the introduction of the Vegan Feast Sandwich which became the second best-selling line (behind Turkey Feast). Available ...
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’Deliciously Squidgy’ campaign from Soreen
British malt loaf brand, Soreen, has launched a new national brand campaign, which aims to drive awareness of the brand’s tasty energy and strong nutritional credentials The ‘Deliciously Squidgy Adventures’ campaign positions Soreen as a source of energy and is aimed at a wide variety of ages. “Whether you’re gearing ...
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Ribena ’artistry’ campaign returns to TV
Ribena is hitting screens once more as part of a high-impact £2.5m marketing burst to showcase its Blackcurrant Artistry campaign. The adverts, which initially appeared on TV for the first time in April this year, tell the story of the craft behind Ribena.The TV clip features a blackcurrant farmer, Andrew ...
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Vimto trio
IB Group and Vimto have joined forces to create three new confectionery lines: Vimto Flying Saucers, Vimto Fizzy Mallows and Vimto LOLz.
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Mid-week meals
Quorn is targeting the mid-week meal occasion with two new vegan chilled products: Spicy Tortilla Escalopes (220g) and Crunchy Tex-Mex Nuggets (200g).