All Products articles – Page 17
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News
Banana bars
Soreen has expanded its range with the launch of vegan-approved Banana Loaf Bars, individually wrapped snack-sized versions of the brand’s Banana Malt Loaf.
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Maltesers backed by new digital campaign
Mars Wrigley UK has launched a new campaign for Maltesers. Called ’Someone Gets It’, it focuses on the importance of female friendship and the power of an inside joke in bringing friends back together, no matter how long they’ve been apart. The digital campaign includes two 20-second online videos which ...
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YOP now available in a four-pack format
Drinkable yogurt brand, YOP has a new 180g four-pack format which joins the existing 500ml bottles. Available in Raspberry, Strawberry and Tropical flavours it is aimed at families, for on-the-go snacking.The launch is supported by a £1m marketing spend over the next year, which includes shopper activity and a new ...
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Coca-Cola signs EURO 2020 deal and also continues sustainable packaging drive
Coca-Cola has signed a deal to become the official non-alcoholic beverage sponsor for UEFA EURO 2020. The agreement will give the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low and sugar-free options.Next summer’s competition will have a particularly ...
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The Hundred teams reveal KP Snacks partners
The Hundred cricket tournament has unveiled the kits for the eight teams in the 100-ball competition. Each team will be partnered by a different KP Snacks brand in their role as official team partner. KP Snacks marketing director Kevin McNair said: “We’re excited to be a part of revealing the ...
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Frieslandcampina introduces cold coffee brand
Frieslandcampina, the Dutch dairy giant, has launched an on-the-go cold coffee drink, Barista Coffee Co, exclusively to the convenience and wholesale sectors. Initially launching the drink in two flavours of 250ml – traditional Caffe Latte, and Caramel Latte – FrieslandCampina has plans to release more flavours before the end of ...
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Cadbury launches new mini bar format
Cadbury is introducing a new pack format to its range for convenience in order to respond to growing consumer demand for wellbeing offers through portion control. New Cadbury Dairy Milk Mini Bars, which will be available as single bars in a specially-created counter-top dispenser unit for the convenience channel, are ...
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Cofresh unveils its With Love & Spice campaign for Diwali
Indian snack brand Cofresh has revealed details of its new With Love & Spice Diwali campaign, designed to boost awareness of the range and drive footfall to the store fixture in the run-up to this key selling time. Prime time programme sponsorship on premium Asian TV channels and national radio, ...
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GSK backs Beechams with £3.9m media spend
GSK is launching a Boss it with Beechams marketing campaign and new look for its cold and flu remedies, backed by a £3.9m media spend. Emily Fox, brand marketing manager at GSK, said: “The new campaign will drive awareness by keeping the brand front-of-mind during the cold and flu season, ...
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New Sun Valley Nuts take inspiration from punk
Sun Valley Nuts is launching a ‘Nuts For…’ range inspired by the British punk ethos and designed to attract the attentions of shoppers in search of snacks with serious stand-out.Supplied in single serve 35g grab-and-go bags, the ‘Nuts For…’ sweet range is inspired by all-time favourite desserts, mixing premium nuts ...
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Perfetti Van Melle launches vegan-friendly Fruitella variants
Perfetti Van Melle (PVM) is launching its first gelatine-free range.The two new Fruittella fruity jelly variants are suitable for both vegans and vegetarians.The jungle-themed jellies sport the vegan approved stamp from the Vegan Society, contain all natural colours and flavours and are gluten free.They are made with real fruit juice ...
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Nestlé puts its Yes! range on TV for the first time
Nestlé’s Yes! range of fruit-based and nut-based bars has announced the brand’s first TV campaign will air on October 7, and changes to make it more attractive to retailers.The campaign is forecast to reach 55% of the brand’s target audience across October.In order to make the range even more accessible ...
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Polar Krush introduces new fizzy frozen drink
Polar Krush, the UK-based iced drinks maker, has announced the launch of a new fizzy frozen brand. The Vortex Fizzing Ice Storm frozen brand comes in four flavours: Blue Raspberry, Strawberry, Lemon & Lime and Tropical. It is sold through self-serve dispensing units, which are available to retailers serving two ...
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CCEP redesigns Sprite bottles to make them easier to recycle
Coca-Cola European Partners (CCEP) has unveiled a new ATL campaign to support the launch of its re-designed Sprite bottles that are easier to recycle.The ‘Clear is the new Green’ campaign will educate consumers on the recyclability of the Sprite packaging. Consumers will see that the iconic green Sprite bottle has ...
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Cadbury expands its Brunch Bar range with new launches
Cadbury Brunch Bar is enabling retailers in the independent channel to expand their impulse biscuits range this autumn with the extension of one variety into a new format, and two brand-new launches.Cadbury Brunch Bar Choc Chip will be available as a single bar for the first time to help drive ...
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Maltesers announces new creative direction
Mars Wrigley UK has announced a new creative direction for Maltesers – via a new campaign titled ‘Someone Gets It’ – which focuses on the importance of female friendship and the power of an inside joke in bringing friends back together, no matter how long they’ve been apart.The campaign, which ...
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Grenade adds Peri Peri flavour to Go Nuts range
Sports and nutrition brand Grenade has expanded its Go Nuts range, with a new vegan snacking flavour, Go Nuts Peri Peri.Grenade CEO and founder Alan Barrett commented: “At Grenade we cater for all consumers from all walks of life. The Go Nuts range is 100% vegan, making it a tasty ...
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Wall’s introduces first vegan range
Wall’s Pastry has launched its first vegan range. The line-up includes an on-the-go meat-free Vegan Jumbo Roll and BBQ Jackfruit Jumbo Roll, as well as snack-friendly four packs for both variants. The new additions are set to tap into the growing consumer demand for plant-based alternatives. With over 200 years ...
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Rockstar launches new performance-boosting XD Power energy drink in two variants
Barr Soft Drinks is tapping into growing consumer interest in energy with additional functional benefits with the launch of new Rockstar XD POWER.Available from early October and set to broaden the appeal of the big-can flavoured energy brand, Rockstar XD POWER is available in two 500ml variants, Blue Raz and ...
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Coca-Cola promotes recycling with major campaign
Coca-Cola Great Britain has launched a major new advertising campaign called ‘Round in Circles’ to remind people that all of its bottles are 100% recyclable and, if recycled, can be turned into new bottles. Launched to coincide with Recycle Now’s Recycle Week - which Coca-Cola will also support by turning ...