All Products articles – Page 17
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News
Barr gives Irn-Bru energy drink a nationwide roll-out
Irn-Bru has launched a nationwide roll-out for its energy drink Irn-Bru Energy, after a launch in Scotland earlier this year.The new drink combines the flavour of Irn-Bru with the taurine, caffeine, B vitamins and taste of an energy drink and will be available in sugar and no sugar options.“Energy is ...
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Wall’s Pastry unveils its first vegan snacking range
Sausage roll brand Wall’s Pastry has developed its first vegan snacking range, by introducing plant-based meat replacements Hooba and jackfruit. Wall’s Pastry claims to be the first manufacturer to develop a vegan snacking range with Hooba, an innovative vegan mince made with the stalks of oyster mushrooms. The Vegan Jumbo ...
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Ribena ’artistry’ campaign returns to TV
Ribena is hitting screens once more as part of a high-impact £2.5m marketing burst to showcase its Blackcurrant Artistry campaign. The adverts, which initially appeared on TV for the first time in April this year, tell the story of the craft behind Ribena.The TV clip features a blackcurrant farmer, Andrew ...
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’Deliciously Squidgy’ campaign from Soreen
British malt loaf brand, Soreen, has launched a new national brand campaign, which aims to drive awareness of the brand’s tasty energy and strong nutritional credentials The ‘Deliciously Squidgy Adventures’ campaign positions Soreen as a source of energy and is aimed at a wide variety of ages. “Whether you’re gearing ...
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Urban Eat’s festive range revealed
Urban Eat has unveiled its festive line-up, which includes traditional best sellers and new flavours to suit all tastes.The company says the latest seasonal range follows strong sales in Christmas 2018, led by the introduction of the Vegan Feast Sandwich which became the second best-selling line (behind Turkey Feast). Available ...
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Nature Valley on a mission to get people outside
Cereal bar brand Nature Valley is on a mission to get people outdoors connecting with nature and feeling revitalised.It is investing £1.5 million into its new ‘Get Out More’ campaign, be back on TV screens for four-weeks with a fresh, 30-second creative that highlights the Natural Valley snack as the ...
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Coca-Cola signs EURO 2020 deal and also continues sustainable packaging drive
Coca-Cola has signed a deal to become the official non-alcoholic beverage sponsor for UEFA EURO 2020. The agreement will give the company the opportunity to showcase several brands, including sparkling beverages, sports drinks, water, ready-to-drink coffee and fruit-based drinks, with low and sugar-free options.Next summer’s competition will have a particularly ...
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YOP now available in a four-pack format
Drinkable yogurt brand, YOP has a new 180g four-pack format which joins the existing 500ml bottles. Available in Raspberry, Strawberry and Tropical flavours it is aimed at families, for on-the-go snacking.The launch is supported by a £1m marketing spend over the next year, which includes shopper activity and a new ...
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Maltesers backed by new digital campaign
Mars Wrigley UK has launched a new campaign for Maltesers. Called ’Someone Gets It’, it focuses on the importance of female friendship and the power of an inside joke in bringing friends back together, no matter how long they’ve been apart. The digital campaign includes two 20-second online videos which ...
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Banana bars
Soreen has expanded its range with the launch of vegan-approved Banana Loaf Bars, individually wrapped snack-sized versions of the brand’s Banana Malt Loaf.
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Peri Peri bar joins Grenade’s Go Nuts range
Grenade has expanded its Go Nuts range, with a new vegan Peri Peri bar.Suitable for those on a plant-based diet, it is described as a ’guilt-free, grab-and-go’ treat and is packed with 11g of plant-based protein and just like the other products within the Grenade range, features the same low ...
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Portion controlled Cadbury Dairy Milk Mini Bars
Cadbury is responding to growing consumer demand for portion controlled products with the launch of Cadbury Dairy Milk Mini Bars, containing just 96 calories each.The single bars (rrp 35p) come in a specially created counter-top dispenser unit for the convenience channel.Also available is a larger pouch pack, containing eight individually ...
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Colman’s birthday
To celebrate its 200-year heritage, Colman’s is unveiling a bright and bold packaging update that highlights its use of locally sourced ingredients.
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Rockstar range boosted by XD POWER launch
The new Rockstar XD POWER drink contains 200mg of caffeine per can, complemented by branched chain amino acids which help fuel protein synthesis and muscle recovery. Brand owner AG Barr expects the launch to broaden the appeal of the drink to the 61% of men in the UK aged 16-34 ...
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Cadbury gives Orange flavoured Twirl a whirl
A limited-edition Orange flavour Twirl is now available, bringing together the nation’s favourite chocolate bar (IRI data) and one of the nation’s most popular chocolate flavours (Nielsen data).In 2018, flavours represented 24% of total adult singles confectionery sales and are growing 7% year-on-year with new limited-edition flavours delivering £16m in ...
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Sprite in ’Clear is the new green’ campaign
Coca-Cola European Partners has unveiled a new campaign to support the launch of its re-designed Sprite bottles that are easier to recycle.The ’Clear is the new Green’ campaign will educate consumers on the recyclability of the Sprite packaging. They will see that the iconic green Sprite bottle has turned clear ...
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Old El Paso celebrates Mexico’s Day of the Dead
Old El Paso is cashing in on the growing popularity of the Mexican Day of the Dead festival with the launch of limited-edition packaging. Products such as the enchilada kit feature Day of the Dead designs on the front, and each kit comes with a free skull mask so that ...
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Choc chip single
Cadbury Brunch Bar Choc Chip will be available as a single bar for the first time to help drive on-the-go sales of this popular flavour. Rrp is 55p.
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Three new chips with dips from Cofresh
Cofresh has extended its Indian Street Food range with the launch of three new Chips’N’Dip snacks: Chickpea Crackers with Spicy Tomato Dip; Lentil Scoops with Sweet Chilli Dip; and Poppadums with Mango Chutney Dip. All three are suitable for gluten free and vegan diets. They are launched at an introductory ...
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Vape Dinner Lady in ready-to-go e-cig launch
Vape Dinner Lady is launching what it says is the UK’s first disposable e-cigarette pre-filled with e-liquid and pre-charged so it is ready to vape straight out of the box.It is available in three flavours: Lemon Tart, Blue Menthol and Smooth Tobacco.Each device, which features sleek aluminium casing, is approximately ...