Old El Paso is cashing in on the growing popularity of the Mexican Day of the Dead festival with the launch of limited-edition packaging. Products such as the enchilada kit feature Day of the Dead designs on the front, and each kit comes with a free skull mask so that families can create their own Day of the Dead celebrations at home. A new 30-second ad is now on TV running until November 10, supported by a social media campaign.

0800 591 223 www.oldelpaso.co.uk

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