Britvic Soft Drinks and PepsiCo UK have launched a refreshed visual identity and global campaign for 7up Free.
The companies say the multi-channel campaign ’Feels Good to be You’ and rejuvenated visual identity, including logo design and packaging, builds on the brand’s "authentic equity and history, while staying true to its witty, naturally confident character".
Feels Good to be You is a new integrated marketing and advertising campaign that connects the brand with up and coming ’originals’ throughout the world. It launched with a television advert and several digital vignettes which feature truly original everyday personalities who exemplify the brand. It will continue throughout 2015 with more ads on TV, in print and out of home as well as social media.