New Cadbury Dairy Milk Pebbles are little pebble-shaped bites of chocolate in a sugar shell. The innovation joins the Cadbury bitesize bags range which already includes Twirl Bites, Bitsa Wispa and Cadbury Crunchums.

Also new are Cadbury Eclairs in a hazelnut twist variety where the chocolate centre of the sweet is combined with hazelnut flavours. The 130g bags are available in special £1 price-marked packs to encourage sales at launch.

The introduction will be supported by a £2m marketing campaign including TV, outdoor, POS, in-store, and sampling activity.

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