Baileys is being backed by a £4.3m campaign to drive mass consumer awareness of the product throughout the key seasonal sales period.

The ’It’s not Christmas without You’ campaign running now encompasses TV, out-of-home, PR and social media activity, as well as a number of sampling events.

As part of a wider campaign to support retailers, there’s a new counter top unit (CTU) and pos highlighting the ’Baileys with coffee’ serve. The CTU for 20cl Baileys Original is ideal placed next to the till to maximise impulse purchases. In addition to Bailey’s Original, available in 1ltr, 70cl, 35cl, 20cl, and 5cl SKUs, the limited-edition gold 50cl Baileys Chocolat Luxe bottle, which includes Belgian chocolate, is available for the festive period.

020 8978 6000