Batchelors SuperNoodles has two new varieties – mild Mexican chilli and 98% fat-free smoky bacon. Both retail at 37p.

Launched in 1979, SuperNoodles is a firm favourite with adults and children. There are 11 different flavours in total, with chicken and barbecue beef the best sellers.

The brand will be backed by a £3m spend in the next year.

01553 615444