New from Jack Link’s are two beef snacks one in an original variety, the other peppered. The products are made using 100% beef which is seasoned and slowly cooked in a smoke oven.

A range of point-of-sale and in-store merchandising options are available including standalone display cases, clip strips and counter-top caddies. Rrp is from £1.29. Heavyweight sampling will back the launch.

Shane Angus, brand manager at Jack Link’s distributor Euro Foods Brands, said: "There’s a growing appetite in the UK for American brands, with retailers starting to introduce dedicated fixtures to stores."

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