Walkers has launched its ’Best Ever’ Cheese & Onion flavour backed by the biggest marketing campaign in the brand’s history. The activity sees the crisp brand and the Spice Girls teaming up for a 90-second ad which shows the lengths some people will go to to avoid sharing their Walkers crisps.

The Cheese & Onion flavour is also supported by new packaging, which includes a gold flash on the front of packs.

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