Ginsters is cashing in on the anticipated demand for all things British this summer with its biggest ever on-pack promotion appearing on more than 20 million packs from now until September.

Its Best of British Celebration gives consumers the chance to win a different British-themed prize every day for 126 days. At the same time, the company is launching 10 new Special Edition sandwiches and pasties.

Best of British flashes are appearing across promotional packs of pasties, slices and sandwiches. They will direct consumers to a website, where they can enter the free prize draw. British-themed prizes include dinner at Gordon Ramsay’s restaurant and golf at St Andrews.

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