Diageo is adding a blueberry variant to its Smirnoff flavoured vodka range. The roll-out follows a trial in Bristol. The launch is backed by a £6m outdoor and sampling campaign.
Ginsters brand owner Samworth Brothers and TV chef Ivor Peters have teamed up to bring Indian food to its chilled and ambient categories.
New to the UK is the Vavana range of Be in a Good Mood car air fresheners, available to retailers from Jewel First Ltd.
Fifo UK, which supplies electronic gadgets and accessories to forecourts across the UK, is partnering the charity Against Breast Cancer throughout October to raise money for Breast Cancer Awareness Month.
Mondelez is pulling out all the stops to win consumers over with two big promotions – one on Cadbury Dairy Milk and the other on Oreo.
Coca Cola aims to remind us all that Christmas is about community and togetherness with the launch of its new campaign ‘Real Magic at Christmas.’
Indian snacks manufacturer Cofresh has expanded its grills and crackers range with the launch of two new products featuring the UK’s most popular Anglo-Indian flavours – Mango Chutney and Onion Bhaji.
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