Barr Soft Drinks is launching what it says is a "first of its kind" product for the water category Strathmore Botanics. Made with spring water infused with natural botanicals and fruit flavours, it has zero calories and no added sugar. There are three flavours: Orange & Mandarin, Apple & Elderflower and Pear & Elderberry, which come in a 500ml PET bottle.

The drinks performed well in taste tests with over 70% of shoppers saying they would buy them. Pos material is available to help create standout.

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