New from Lacka Foods is the Be Fast range of on-the-go breakfast drinks. Available in vanilla, chocolate and strawberry flavours, each contains over 6g of fibre. They also contain essential vitamins and minerals and the bottles proclaim: "As good for you as a bowl of cereal!".

Austin Bailey, owner of Lacka Foods, says: "We have identified two target markets. Firstly, young males aged between 15 and 25 a lot of these guys wake up late and need to get out of the house fast, or some just aren’t organised enough to be able to make a healthy breakfast. Secondly, we’re targeting busy mums who are often so concerned with getting everyone in the house out of the door on time, that they neglect themselves."01628 421760