Cadbury Picnic and Starbar both have new pack designs. Cadbury Picnic has been updated to improve its stand-out within the market. The new pack has a re-drawn logo and a more modern feel. Starbar has bold new lettering and a swirling ingredient story on pack.
Susan Nash, Cadbury trade communications manager, comments: "Updating old favourites is always a challenge but we’re really pleased with the results. Retailers should ensure they make the most of sales opportunities and stock the new-look bars, as they will be sure to grab consumers’ attention in store."