Castrol has launched its biggest-ever UK promotion which gives consumers the chance to win tickets to some of the largest sporting events of the year. Running until September, consumers can win exclusive tickets and prize packages to London 2012, UEFA Euro 2012, Moto GP at Silverstone, the ICC Twenty20 World Cup in Sri Lanka, the WRC GB Rally in Wales and the Honda British Superbike Motorcycle Championship.
Over 80 prizes will be awarded each week and range from standalone event tickets to travel, accommodation and ticket packages worth up to £5,000 plus Euro 2012 and Olympics merchandise. The promotion is running across two million Castrol oil packs. It will be supported by point-of-sale material as well as radio ads at key times such as Easter and bank holidays.
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