To celebrate the success of the double Formula 1 Championship win of Red Bull Racing, a new limited-edition 473ml Champions Can is available featuring images of both Red Bull Racing drivers Sebastian Vettel and Mark Webber.

According to AC Nielsen data, Red Bull 473ml is the fastest-growing SKU in the range and has the 13th highest cash rate of sale of total soft drinks in impulse.

Gavin Lissimore, Red Bull strategy and planning manager, says: "This is a really exciting piece of activity for Red Bull and the sports and energy category as a whole. It’s the first time in the UK we’ve ever changed the can design and it will bring with it a host of sales opportunities for retailers."

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