Following the success of its chilli dog, Rollover Hotdogs has launched a limited-edition cheese dog. With a cheese-filled centre, it has been introduced to offer customers greater menu choice and the opportunity to try something new. Specially designed point of sale display is also available. Sales and marketing director, Tony Owen, said: "Recent research told us that younger Rollover customers in particular have a love of all things cheesy, so we’re hoping this launch will go down a treat."

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