Two more confectionery brands are available as ice creams, courtesy of Fredericks Dairies.

New Double Decker has two different textured layers of ice cream and includes crispy balls. Rrp- is £1.35. As with its chocolate countline counterpart, it is expected to be particularly popular with men. And, at 80ml in size, the impulse version of the Double Decker is 50% bigger than the multipack line.

Then there’s The Natural Confectionery Company’s orange & lemon ice squirt, rrp £1. This was launched last year as an ’exclusive iced refreshment product’ at London 2012, where it proved so popular that over 500,000 Squirts were sold in just four weeks.

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