Diet Coke is giving consumers the chance to win their ultimate ’Diet Coke break’, worth £10,000, in an on-pack promotion running throughout this month. Five hundred breaks are up for grabs. Non-winners will be able to take advantage of special offers including discounts off shopping and travel.
In addition, Diet Coke’s packaging has been redesigned to take the brand back to its female roots.
The drink will be backed by an £8m spend this year, up 44% on 2006.
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