A new TV ad for Drench juicy spring water is on air until mid-June. In the ad, we see a continuation of the zany-yet-smart experiments that Drench pursues to find the best ways to keep people hydrated. This time, a whole office is surprised when colourful juice starts bursting out of virtually every place imaginable!

The ad closes with the strapline: ’Drench juicy spring water. A tasty way to stay hydrated’. The commercial will be supported by digital and in-store activity.

The brand has recently undergone a label re-design to help shoppers distinguish between the different flavours and to give the drink better stand-out on shelf.

Britvic has also recently introduced 12-packs for Drench, available through wholesalers.

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