United Biscuits (UB) is adding more chocolate to its McVitie’s milk and dark chocolate digestives. The new, improved products are available from this month in 300g and 400g roll-wrap packs with rrps of £2.49 and £2.89 respectively. There is also a £1.85 300g price-marked pack.
At the same time, UB is extending the range with new McVitie’s double chocolate digestives chocolate-flavoured biscuits containing chocolate chips and half-coated in milk chocolate. These come in a 300g pack with a rrp of £1.75.
To communicate the news, McVitie’s chocolate digestives will be on TV next month for the first time since 2008 as part of the brand’s £2.2m heavyweight marketing campaign, which also includes in-store sampling.
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