Cadbury Trebor Bassett (CTB) has launched a new sugar-free mint, Trebor Extra Cool. Described as ’the ultimate taste experience’, the new format combines a translucent boiled mint, made from pure mint oil, with an extra cool centre.
Available in peppermint and spearmint flavours, the double-mint format is said to deliver outstanding freshness. The product comes in a handy roll-pack of individually-wrapped mints, ideal for on-the-go consumption.
CTB says that one in every two mints eaten in the UK is a Trebor mint and the brand is the top seller in the mouth-fresh category, which is worth £378m.
To celebrate the launch CTB will give three retailers eight outers each of Trebor Extra Cool.