Powerade, the brand that is hydrating the athletes at London 2012, is giving away a Powerade Olympic Games sports bottle free with every purchase. The bottles are the same as those that will be used by all the athletes competing.
The promotion, which runs until the end of October, is featured on packs of Powerade ION4 and Powerade Zero. All consumers have to do to claim their free bottle is enter the unique code found on the sleeve of the promotional bottle at www.poweradesportsbottle.com or via a smartphone, and provide their name, date of birth, email address and postal delivery address.
The campaign is supported by a multi-million pound TV campaign.