Diet Irn Bru has changed its name to Irn-Bru sugar free and will be back on TV for the first time in five years.
Brand owner AG Barr says diet Irn-Bru has enjoyed an excellent year of national sales growth. According to Nielsen data, it has experienced 6% growth across the whole of Great Britain, with 4% growth in Scotland, and 18% in England and Wales.
Irn-Bru sugar free gets a fresh new look, plus there’s a four-week multi-media campaign, which includes digital, starting on February 14 in Scotland. It includes a new set of TV ads together with a two-week outdoor campaign running on six-sheet posters and bus sides. 01236 852400