Go Ahead! Fruit Bakes have been reformulated with 50% less saturated fat as well as no artificial colours or flavourings. In addition to the reduction in saturated fat, the reformulated range now also contains a selection of vitamins including calcium, iron, niacin and thiamin (B1). They are available in apple, apple & blackberry, strawberry and raspberry varieties.

Alice Cadman, head of strategic projects, UBUK, comments: "We are committed to providing consumers and retailers with a healthier range of products that don’t compromise on taste."

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