JTI is introducing three limited-edition tin designs for Hamlet in time for Christmas. The ’manly knowledge’ designs are printed on the inner lids of Hamlet Miniature 10s. They include tongue-in-cheek rules for the art of conversation, hand shaking and shoe wearing. Their presence is highlighted by a ’limited-edition’ message on the outer lid. Recent research commissioned by JTI found that 48% of UK retailers experience a seasonal sales increase in cigar products, with 88% citing Christmas as their key period.
According to Nielsen data, last year volume sales of cigars increased by more than 7% in December compared to the previous month.