Gallaher is relaunching Hamlet cigars in ‘Happiness’ packs for Christmas where ‘Happiness’ will replace the Hamlet brand name on fives and 10s packs.

The fives will also contain a series of humorous tales to amuse smokers.

Jeremy Blackburn, Gallaher’s trade communications manager, says cigars are a profitable line and retailers should be aware that they are particularly popular at Christmas.

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