Heinz is adding 13 new varieties to its ambient soup range. Backed by a £2.5m campaign, including TV advertising, there are new additions to its Classics, Weight Watchers from Heinz, Taste of Home, Big Soup, Farmers’ Market and Soups of The World ranges.

New flavours include carrot & lentil in Heinz Classics, beef & mushroom Big Soup and Weight Watchers Mexican spicy bean.

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