Target Energy Shots has launched a new pink product aimed at the younger female market.

The shot comes in a small, shocking pink bottle that Target says contains a sugar-free mixture of vitamins and amino acids. It also has the same amount of caffeine as a cup of coffee with just four calories per bottle.

Chris Onslow, Target managing director, says: "The healthy energy shot market is gaining momentum but many of the products have quite a medical or masculine image. However, as far as we are concerned, pink is the new black, and we have designed Target’s Gorgeous to be the coolest new, fun fashion accessory for women as well as being an energy shot."

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