McCoy’s is launching its first ever flat crisp. The McCoy’s Thick Cut range has been introduced to recover the declining flat crisp consumption among young male consumers. Available to convenience retailers in 50p price-marked and non-pricemarked 35g packs, the crisps come in BBQ Chicken and Cheddar & Red Onion flavours.
Matt Collins, trading controller convenience, KP Snacks, said: "Shoppers want a snack that will satisfy their appetite in between meals and are turning to other snack alternatives that are more filling. Thick Cut is a hunger-busting range of flat crisps that really delivers on flavour."