Extra Ice is a new flavour addition to the Extra chewing gum range, replacing Extra Winterfresh.

Jo Hartop, head of communications at Wrigley, said: “This is an exciting new flavour addition to the Extra brand, which delivers an incredible icy blast and breath-freshening sensation.

“Our heavyweight marketing support package for Extra Ice will serve to drive consumer awareness and sales. Retailers will benefit from the high-profit margins that this new flavour from Extra will provide.”

01752 701107