Exclusive to forecourts and foodservice outlets, Manor Bakeries has introduced Mr Kipling Individuals.

Available from August, Mr Kipling Individuals are initially available in Apple Pie and Cherry Bakewell varieties with a rrp of 49p.

“Mr Kipling Individuals is part of stage two in the brand’s communication targeting out-of-home consumption following the recent IGD award-winning individual packaging development,” said Manor Bakeries out-of-home channel manager Carol Dabson. “As a result there is huge potential for the brands and retailers to drive greater awareness of the revolutionary packaging, and therefore increase out-of-home cake consumption and category sales.”

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