Quaker is adding two new flavours to its Snack-a-Jacks range – roast chicken and prawn cocktail. These two new varieties will join salt & vinegar as part of a new Classic range of Snack-a-Jacks.
At the same time, Quaker is introducing two new four-packs of salt & vinegar and caramel flavours.
The new flavours performed well in taste trials with over 90% of Snack-a-Jacks buyers saying they would definitely or probably buy them.
The launch of the Classics range is supported by a £500,000 radio campaign this month as well as new merchandising display units.