Kerry Foods is launching Fridge Raiders Cheese and Nut Combos, a new range of snacking products comprising bite-size cheese pieces, combined with a variety of savoury foods such as nuts and crunchy corn.
Available in Sea Salt & Pepper and Honey BBQ flavours, the snack is high in protein and contains less than 170 calories.
Matthew Paterson, Fridge Raiders brand manager at Kerry Foods, commented: “The dual compartment tray consists of two of the UK’s most loved savoury snacks, cheese pieces and nuts that can be eaten either separately or together. The convenient format can be consumed on-the-go or as a planned occasion to satisfy that hunger gap, which often strikes in-between meals. It’s a fulfilling energy fix which combats that sluggish feeling, keeping you at 100% and tasting great.
“We’re excited about the launch and are feeling incredibly positive about the success it will bring following a very strong reception from both consumers and retailers during research. We’ve also seen similar style snacks becoming increasingly popular in the US market with brands such as Balanced Breaks by Sargenta constantly growing, so we’re confident this trend will translate within the UK space.
“The Fridge Raiders Cheese and Nut Combos will help strengthen our masterbrand, credibly delivering our ‘powered by protein’ position and elevating our quality credentials through the ingredients used.”
Available from the beginning of April in single and multipack formats, the launch will be supported with a £1.5m spend including TV, video on demand, digital, consumer and shopper marketing.