Lil-Lets is introducing a new light tampon in the new year. Called Lil-Lets Lite, the non-applicator tampon claims to be the lowest absorbency tampon in the UK. It is aimed at women during their lighter days and at new users at the younger end of the market.
At the same time, there is a revamped Lil-Lets logo which will first appear on the new Lite product. Lil-Lets senior brand manager, Jackie Roberts, says: "Thanks to the introduction of the new absorbency colour-coded ’halo’ around our logo, retailers will find it easier to merchandise our range - and consumers, who shop by the colour of the absorbency they require, will find it easier to make their selection."