This Is Skinny, a low-calorie canned cocktail range, is now available in the UK off-trade.
The drinks are described as canned premix cocktails with a twist, with 65 calories or fewer per can, and no added sugar. Also the range, which is based on three well- known cocktails, is friendly to vegan and keto diets, the supplier says.
The 250ml cans come in Long Island with Earl Grey, Mojito with Rhubarb, and Passion Martini with Strawberry. Each offering is 4% abv.
This Is Skinny was created by personal trainer and nutritionist Anna Shabalina and drinks industry expert Janeczka Le Port Tanaka, who came together after agreeing there was little choice available to consumers striving for a healthier lifestyle while not wanting to sacrifice alcohol.
Previously only available online, the brand owners are making it more widely available into wholesalers including HT Drinks and Champers.
Shabalina says: ”We are incredibly excited to launch this product into UK retail. We feel it has key USPs versus our competitors – it’s the lowest calorie offering on the market and all our nutritional value is on the can so we’ve got nothing to hide. It will appeal to adventurous consumers who want high quality flavours, but with a refreshing twist.”
