New Haribo Fruitilicious contain 30% less sugar than regular fruit gum sweets.They comprise fruit-shaped, smiley-faced pieces in strawberry, raspberry, pineapple, orange, apple and lemon flavours.

Haribo says that within the category’s top 25-selling hanging bags, Fruitilicious delivers the lowest sugar content per 100g. And in blind taste tests with Haribo fans, 98% either ’loved’ or ’liked’ this latest addition.

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