Ice cream brand Magnum is launching Magnum White Chocolate & Cookies across all formats, including handheld and tubs, and will be supported by a £5m media value marketing spend.

Magnum White Chocolate & Cookies is designed to help retailers capitalise on the growing trend for white chocolate, while also appealing to cookie fans – a flavour driving growth across ice cream and confectionary.

Noel Clarke, vice president refreshments at Unilever UKI, commented: “There are those who love white chocolate, and there are those who love cookies, and a whole load of people who love indulgent ice cream. By combing them all in one delicious masterpiece we have truly made a new match made in ice cream heaven.”