The Malteasers Teasers chocolate from Celebrations and the Malteaster bunny is now available in a bar format. There are two sizes: a 35g bar, rrp 57p and a 150g bar, rrp £2.09.
The launch will be supported by a £4m campaign including a bespoke advert, which will air from this month.
Bep Dhaliwal, trade communications manager at Mars Chocolate, said: "Maltesers remains one of the nation’s top brands and we are delighted that consumers can now enjoy the great taste of Malteasers in a block format. The launch of the Malteasers Teasers bar is set to re-energise the block category and attract new customers."