M&M’s has caught election fever and launched a character election campaign, which calls for the public to vote for their favourite M&M. Brown, red and yellow M&M’s will be fighting to stand out, each having their own pack of singles, as well as pouches, across peanut M&M’s, chocolate M&M’s and crispy M&M’s. The public will be able to vote for their favourite by visiting M&M’s Facebook page.
To support the campaign, Mars Chocolate is providing retailers with pos material, which complements the campaign activities, such as a bespoke M&M’s character election TV ad. Retailers are advised to ask their rep for advice and pos to create an impactful display in store.
Bep Dhaliwal, trade communications manager Mars Chocolate UK, said: "We’re confident that coming at the same time as the General Election, the M&M’s characters will be picking up on the most topical subjects in a fun way, making their election a hit with consumers. We recommend retailers stock up early on the special packs, support the campaign with pos to create some in-store theatre and, of course, vote for their favourite character. The M&M’s election campaign is sure to be a hit with consumers, as over the past five years M&M’s has contributed more to bitesize growth than any other brand."