Mars Chocolate Drinks and Treats (MCD&T) is extending its range of treat-size hot chocolate pouches with the launch of White Maltesers and and Chocolate M&M’s. While the malted drinks market is showing a slight year-on-year decline of 1.4%, the original Maltesers hot chocolate is bucking the trend with year-on-year growth of 35% (IRI data).
The new White Maltesers hot chocolate, contains white chocolate pieces and can be made by adding hot milk or water. The Chocolate M&M’s hot chocolate, can also be made by adding hot milk or water and contains mini M&M’s.
Both variants contain seven portions and are packed in eye-catching 140g pouches.