Premier Foods is launching a limited- edition Roald Dahl-themed Mr Kipling range, backed by an on-pack promotion. The products are: George’s Marvellous Lemon & Raspberry Whirls, Enormous Croc’s Chocolate Mud Pies, The BFG’s Strawbunkle & Cream Fancies and Mr Fox’s Fantastic Forest Fruit Slices. Rrp for each is just £1. The promotion gives shoppers the chance to win prizes including Roald Dahl inspired holidays.

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