Müllerlight is planning a brand makeover with a new look and new products. The brand is introducing two flavours – apple pie and lemon cheesecake to meet a consumer need for more indulgent ‘healthy’ yogurts. They will be available in-store from January 1, as will the new packaging across the range.
A brand icon will be used on- and off-pack in a heart shape rather than a circle. A series of messages has been incorporated onto its tray packaging to playfully engage with the consumers, using such lines as ‘take me home’, ‘I’m all yours’, and ‘looking for me?’.
Müller Drink will also have a makeover as will the Fruit Halo range, which will now be available in two triple packs, cherry and vanilla or strawberry and vanilla.