Wrigley has launched a new promotion on its 5 gum which has a top prize of the chance to tour five festivals in Europe while runners-up will be give a six-month Spotify Premium music subscription. Running until January 30 2012, the activity will be supported by a range of point-of-sale material. There is also a new advertising campaign for 5 which includes Facebook using Like Ads and sponsored status updates.

The chewing gum comes in three flavours: cobalt (cooling peppermint); pulse (tropical); and flood (berry).

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