Nestlé Confectionery’s spring range for 2019 will focus on offering consumers its big brands in the season’s best-selling formats, and features innovation in mini eggs, large eggs and giant eggs as well as a new range of Incredible eggs. The line-up includes new large egg launches from Smarties, Rolo, Toffee Crisp and Yorkie, plus new KitKat Chunky Salted Caramel Fudge, Yorkie Raisin and Biscuit and Smarties mini eggs Incredible Eggs.
Nestlé Confectionery has also invested in a redesign for the full spring range, giving each pack a recognisable and consistent seasonal look. A new nest design will feature centrally on the front of every pack, alongside clearer descriptions of what each contains, all aimed at communicating more clearly with shoppers.
In 2019 the Easter season will be three weeks longer than in 2018, and the company says there is huge potential for retailers to capitalise on mini eggs sales which are popular throughout the full season and attract repeat purchases. Retailers are advised to stock up right from the early season to maximise sales.
Smarties mini eggs and Milkybar mini eggs (all rrp £1) will once again be at the heart of the Nestlé Confectionery range, plus Orange Smarties mini eggs is back after its successful launch in 2018.
New for 2019, and capitalising on the growing trend for confectionery to share with family and friends at Easter, are two new ‘more to share’ bags. The Smarties mini eggs bag and the Milkybar mini eggs bag are both 300g with an rrp of £3.00.
This year Nestlé Confectionery is launching four new large eggs, adding much-loved brands Smarties, Rolo, Toffee Crisp and Yorkie to the range, which already includes KitKat Chunky, Orange Smarties, Lion and Munchies. In addition, next spring all the large eggs will come complete with two full-size impulse packs. The new shape, size and design of the large egg packs have been designed to ensure better on-shelf visibility. All have an rrp of £5.41.
Also new for 2019 are three new Incredible eggs, each containing a chocolate egg with something special included in the shell: KitKat Chunky Salted Caramel Fudge Incredible egg which contains a caramel flavour chocolate egg with soft salted caramel fudge pieces in the shell, as well as three full-size bars of KitKat Chunky Salted Caramel Fudge. The Yorkie Raisin and Biscuit Incredible egg is a milk chocolate egg with crunchy biscuit and juicy raisin pieces in the shell, plus three full-size bars of Yorkie Raisin and Biscuit. The Smarties Mini Eggs Incredible egg is a milk chocolate egg with crunchy mini Smarties in the shell plus a Smarties mini eggs sharing bag.
Other launches for 2019 include the Orange Smarties mini eggs giant egg, and the KitKat Senses premium egg which comes with a mixed box of KitKat Senses chocolates to share.